You will learn how to research market opportunities and solve complex business problems through strategic brand positioning you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services. The Advertising Design major prepares you for a design career in the exciting global advertising industry. The following courses are required to graduate successfully: The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public. Membership in the Association of Registered Graphic Designers of Ontario is included in your tuition, giving you access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. Students with an overall grade point average of 3.3 or higher by the end of semester 4 will be eligible for field placement. You learn through working on real-life projects in state-of-the-art labs and through industry networking. You will also engage in professional practice classes that prepare you for the workplace. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a Corporate Design career, or Advertising Design, which prepares you for a career at an advertising agency.
The Graphic Design program is an ideal training ground for the design profession.
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